What is this?

Marketing + Advertising= Marketising
A space about marketing, advertising, and random thoughts and ideas. It’s about evolving and developing a marketing savvy. So far so good.
I started pin-pricking my bosses with my intent to make their company better. After ruthless annoyance and eager ambition, I eventually made it to the post of Marketing Coordinator. That was in April. It’s now July 12th, and I am now the Marketing Manager for a multi-million dollar company. I’m 24 years old and 3 months out of University.
So this will be a place, a space, where random thoughts, ideas, experiences of marketing and advertising will land. A space where, hopefully, I can shed some light on what I’ve learned and how I’ve grown. I hope that it becomes that space that I was looking for as a undergrad, trying to claw my way up, soaking in as much information about marketing and advertising as possible. I want this to be the Starbucks of marketing. So welcome… grab a coffee and enjoy.

dw

The world of marketing is changing as we speak

The world of marketing is changing as we speak, and as Globe columnist Matthew Ingram recounts (http://www.theglobeandmail.com/servlet/story/LAC.20060706.TWINGRAM06/TPStory/TPBusiness/ ) crazy things are happening in la la land.
Some of you wont get exactly what Matthew is talking about but I can tell you from mere brushes with Internet sites like these (Second Life, etc.) that they go well beyond the old Sega game system we played as kids. Think video game on the computer that is completely manipulable and can range in sketchiness from Bambi to, well, Bambi (the xxx rated version).
But there real zeal of these programs and virtual communities, for me anyway, is not that you can control what concert your character sees on a Friday night, or that they take the subway rather than the bus to the mall, or that they need to eat to survive, but that the concert is U2, there is advertising on the side of the bus and in the subway stations promoting Crest, and that they can choose to eat at Pizza Hut and drink Coke from a Coke vending machine.
The marketing world is ever evolving and continually finding new avenues to get messages through to (very specific) audiences. It doesn’t get more evident than this. What’s next is not only a question in our minds, but already a project in motion in a marketer’s mind. This is why I love marketing,

David

Welcome to Marketising Randomness

First of all thanks for even considering my post. I truly have never tried anything like this before so bare with me…

I’ll be back