Hola,
I was reading the National Post the other day and came across a book review for one Seth Godin. Why haven’t I seen or heard about this guy yet? Have I actually been sleeping for the last 6 years while hunting down as much information on marketing and advertising as possible? Interesting how you just all of a sudden stumble across that thing or person you’ve been searching for all this time. Hasn’t’ Google figured out how to help people search and find not just what they are looking for, but what they absolutely need and just didn’t know it yet? Come on Google let’s get with it.
Godin’s new book, the latest of many this marketing Buddha has authored, is called Small is the New Big. It’s a compendium of essays, blogs, and other priceless information on marketing advertising and how to make a good company great. I highly recommend Godin’s blog and his website.
His main message: If you do anything in this world, do something new, make something happen, do something different. It’s the only way you wont be like everyone else. Differentiate your company as you would yourself. Get ahead of the game by being an ideathelete. Make something happen.
Later
