I am a weatherman

This post from an online penpal in the UK made me thing about, well, thinking. Being in marketing/advertising/branding/experience creation, planners need to constantly be on the lookout for new things, trends, declines in the market, strengthenings in the market, economics, politics, business, sport, etc. We need to be on the lookout for natural and unnatural occurrances in our city, region, world. We are, essentially, the weather men and women of marketing communications. Because though we have things that help us determine what will help a product sell or service be bought or a brand to be realised (surveys, stats, gurus, etc), we still need to make predictions that are based on our best judgment. And that judgment, ladies and gentlemen, comes from being in the know. It comes from having an ear to the ground and many friends in many places (like our own little network of trendspotters). And it comes from thinking about a lot of things all of the time.

Maybe that’s why I daydream so much.

dw

I want to eat this car…

It’s true, I want to take a huge chunk from this car and eat it. It looks quite good actually. What’s even more remarkably good is the fact that the team at Fallon actually pulled this off.

The root of the idea, besides the brilliantly played out example of making a vehicle out of completely edible things, is echo marketing. Echo marketing is not even really a thing so much as a concept, a theory. When an idea is born and creates a wave of, no a tsunami of, response, views, clicks, visits, etc, it has echoed in the marketplace; it has invariably changed culture as we know it and will continue to have an impact on the future of marketing. It echoes through time. It is also viral. So I think it’s safe to say that viral and echo mean pretty much the same thing. hum…

See how they made the commercial here:

Cool hey?
dw

Sometimes, more work just feels better

The week has been so so, so far. Things are still moving fast, business in still coming in; we’ve gotten away from doing an RFP this week… I know! It was until today that I was thinking to myself, “I could really use some more work right about now.” And then it happened. Boom! Like out of a marketing toadstool or something… I get loaded with work. Which is cool. I’m good with that. In fact, lay it on me. I need to see what I can do. Because really, the only way you learn and develop and grow to become a better business person, better worker, better account planner/manager, is by doing the dirty work, and lots of it. So getting handed the proposals, the writing, the admin, for now, is totally fine with me. because we all have to do it sometime. And I’m happy to get it done.

That’s it. That’s all I’ve got. But I suggest giving my buddy’s blog a gander. He’s got some pretty good things to say about his new adventures in the land of the Queen.

dw