YouTube – Moms Against Climate Change – “Demonstration”
Great video portraying child protesters in the fight against climate change.
Client: Environmental Defense Canada and ForestEthics
Agency: Zig (probono)
Director: Shelley Lewis of Suneeva Films
WordPress.com has finally incorporated automatic twitter posting. Sweet.
Check out the new Sony spot. Interesting take on sound experiences and how it plays in our lives as humans. I’m not exactly sure if I completely get it. I mean, I get that unique sound experiences are a part of everyday life, but what does imposing certain sounds on others have to do with this experience?
Anyway, it’s a nice spot. The filming is well done. The location is beaut. And the sound… well it’s alright too.
Local credit union, Servus, made the coveted Springwise.com list this month for their Feel Good Ripple campaign. The campaign aims to give everyday Albertans an opportunity to pay-it-forward by giving them $10 cash to to something good with it. Whether it’s to buy the lineup at Starbucks a coffee (ok maybe just the person behind you depending on what they get), buying someone flowers, or donating it to the local food bank, Servus just wants you to feel good about it and pass it on. The credit union plans to give out a total of $200,000.00 plus a chance for someone to win $500 to give to a charity of their choice. One simply needs to visit the http://feelgoodripple.ca/ website and describe their good deed to be entered for the contest.
Although done before (in fact many times both in the US and in Canada), the pay-it-forward theme is just as fresh then as it is now. Charity never seems to go out of style!
Aside: Anyone know what agency Servus is working with?
Spring Creek, a real estate development company in Canmore Alberta, has released the premier edition of “Your Canmore” – a paper-magazine about living in Canmore, the lifestyle, local food and attractions, and of course about the Spring Creek development.
I found this publication in the local Starbucks as a free magazine. All I can say is… brilliant!
The design is modern and lovely. The content is relevant and fresh. The imagery is sleek and sexy. All in all, it’s a great way to provide the community something that is useful, while also promoting the heck out of the development (three full page ads and a few articles)
I think what’s great about this is that the developers will likely continue to build the magazine and will probably sell some homes while they’re at it. It’s something a lot of companies and organizations should consider when thinking about how to reach their target market without continually bombarding them with advertising.
Danica Patrick is (apparently) the first ever to have a Twitter feed in conjunction with a full sponsor – Tissot.
http://twitter.com/danicapatrick
How many more celebs are going to go this route? I’m sure the numbers will start to spike. It’s a no brainer for companies who are already affiliated with a celeb to partner with them on the fastest growing social networking site in the world today.
Question is, does this take away from the personalization of the celeb who’s tweeting? As a follower, am I going to get tired of seeing this? Probably. Do I care? Nope.
Is this the start of “Twitter-tising”? I think we started seeing that a long time ago.
(thanks to @mhannahp for the vine)
Check it out… the new, the sexier, bucarsrv.com!
Worked on this beauty with a great team here at Mosaic Studios. Late nights and endless discussions are completely worth it when it produces great results.
Check out the demo video that Mosaic also produced.
David
Some interesting tidbits leading into the long weekend…
A (new?) site dedicated to Canadian ad creative. It’s produced by Strategy magazine’s Brunico Communications. Keep it in your favourites for frequent visits.
http://www.stimulantonline.ca/
Also, when you have 17 minutes (lunch perhaps?) check out Seth Godin’s TED talk on why tribes have become the most important change agent out there today. “It’s tribes, not money, not factories, that can change our world,” Seth says. “Not because you’ve forced them… but because they’ve wanted to connect.” It’s also about telling a story about yourself, your product, your offering, and letting it spread and create a movement and being a leader. Think social media marketing…
http://www.ted.com/index.php/talks/seth_godin_on_the_tribes_we_lead.html
Links to some of Seth’s references (sorry didn’t get them all):
Al Gore: http://www.algore.com/
Amazon’s Kindle: http://www.amazon.com/Kindle-Amazons-Wireless-Reading-Generation/dp/B00154JDAI/ref=amb_link_84306891_2?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-2&pf_rd_r=0XPZ77ESDN7TVZPXEN44&pf_rd_t=101&pf_rd_p=476812931&pf_rd_i=133141011
Diane Hatz Meatrix: http://www.themeatrix.com/
Toms Shoes: http://cdn2.tomsshoes.com/default28.htm
Red Maxwell: http://www.squidoo.com/redmaxwell
Have a great Friday!
David
What’s up with the angry residents in Tuscany, Calgary. I saw a Letter to the Editor in the Tuscany Sun complaining about all the dogs that are off leash in Tuscany. They have even resorted to calling the bylaw officers every time they see a dog off leash. Pathetic!
Well, if there were more readily available off leash dog parks in one of the largest communities in Calgary, perhaps we wouldn’t have a problem. AND, if the owners of the dogs had a better handle on the dog’s actions, picked up after them and basically acted as responsible dogs owners should, we could all get along.
I’m a dog owner. I’ll be the first to say that I let my dog off leash ALL the time in Tuscany. But I also am very responsible – so is my wife – at making sure my dog, Londyn, is behaving, not running up to people, not running away, not defecating everywhere, not being a nuisance.
Actually, I’ve never run into a badly behaving dog off leash in Tuscany. In fact, it’s the dogs that are ON leash that seem to be badly behaved.
Solutions: 1) angry residents need to stop labeling all dog owners as bad dog owners. 2) that the city/community needs more dog parks in Tuscany where dogs can get the exercise they need. 3) People need to just stop complaining about all those nice dogs that are off leash. There’s a reason they’re off leash. It’s because they’re GOOD dogs.
When we look at corporate blogging, many have approached this amazing beast in an interesting way. Some companies have touted themselves and their products beyond consumer recognition. Some have created a completely unidentifiable messages which blurs their marketing; often to the detriment of the identity of their brand.
Thought I would share with you what looks like a wicked awesome music festival in Gorge Washington: http://www.sasquatchfestival.com/
Again, not in Alberta. Nooooo. Why would we have a wicked awesome music festival right here in the economic heartland of Canada? Good grief.
Ever seen Improv Everywhere? (Click Here)
T-Mobile new campaign does a nice job at taking a stab:
Have a look. It’s a brilliant example of innovative advertising, but I could see how one would get pretty annoyed with it too!
I laughed out loud! Too risky? I’ll let you decide. I think it’s brilliant.
They just go so great together – video and endorsement.
Check these out – Brilliant messages tied to Microsoft products spoken by leaders of some of the strongest companies out there, all in a unique, memorable way using video.
Apparently, there’s going to be a “Canadian” version set to launch on Monday with Westjet CEO Sean Durfy.
Agency doing the work? JWT New York.
Think Nike will go undetected for producing this video? Will it boost Nike shoe sales? Increase store visits? Unlikely. Will it make people talk? Perhaps. I think people will see through the faux video work. Notice the quick (but blatant) shots of the Nike swooshes and how clear they are, the (unbelievable, no really, unbelievable) jumping over rails and, yes, even a moving vehicle (complete with parallel bars routine), and best of all, the Parkour-like jumping to the next parkade level as she exits.
Unbelievable! This is exactly why when one wants good media play and to make an impact, one must go big, or go home. A $1.7 million marketing campaign + $150,000 salary for the bloke taking the job is projected to generate $70 million in media publicity.
I’d say so.
An amazing time was had at this year’s trip to Fernie. As usual the sky was puking snow; so much so that numerous avalanches were occurring throughout the area. However, once Fernie Resort was secure, the skiing was fabulous and, as always, legendary.
We stayed at Dave and Elin’s place in Fernie. I definitely consider this place my Fernie home-away-from-home. Thanks to Dave and Elin for a great stay as usual. For those interested in staying in town at a great house will all the amenities of home, check out: http://www.vrbo.com/210183 Their chalet is called Fjellsynhytte, which means Mountain View Chalet in Norwegian.
Surely the best part was skiing in chest-deep ‘pow’ on Milky Way off the White Pass chair, and hitting the hot tub with a cold beer after a day at the hill. Can’t wait to go back!
Cheers,
DW
