Squeak! Squeak!

I laughed out loud! Too risky? I’ll let you decide. I think it’s brilliant.

How cool video and big endorsement are like PB&J

They just go so great together – video and endorsement.
Check these out – Brilliant messages tied to Microsoft products spoken by leaders of some of the strongest companies out there, all in a unique, memorable way using video.

Apparently, there’s going to be a “Canadian” version set to launch on Monday with Westjet CEO Sean Durfy.

Agency doing the work? JWT New York.

Nike Video and Transparency

Think Nike will go undetected for producing this video? Will it boost Nike shoe sales? Increase store visits? Unlikely. Will it make people talk? Perhaps. I think people will see through the faux video work. Notice the quick (but blatant) shots of the Nike swooshes and how clear they are, the (unbelievable, no really, unbelievable) jumping over rails and, yes, even a moving vehicle (complete with parallel bars routine), and best of all, the Parkour-like jumping to the next parkade level as she exits.

Good attempt. But will fail in my opinion through simple transparency. 
 

“Best Job in the World” = Best Advertising in the World

Unbelievable! This is exactly why when one wants good media play and to make an impact, one must go big, or go home. A $1.7 million marketing campaign + $150,000 salary for the bloke taking the job is projected to generate $70 million in media publicity.

I’d say so. 

Fernie Adventure

An amazing time was had at this year’s trip to Fernie. As usual the sky was puking snow; so much so that numerous avalanches were occurring throughout the area. However, once Fernie Resort was secure, the skiing was fabulous and, as always, legendary. 

We stayed at Dave and Elin’s place in Fernie. I definitely consider this place my Fernie home-away-from-home. Thanks to Dave and Elin for a great stay as usual. For those interested in staying in town at a great house will all the amenities of home, check out: http://www.vrbo.com/210183 Their chalet is called Fjellsynhytte, which means Mountain View Chalet in Norwegian. 

Surely the best part was skiing in chest-deep ‘pow’ on Milky Way off the White Pass chair, and hitting the hot tub with a cold beer after a day at the hill. Can’t wait to go back!

Cheers,

DW