Danica Patrick is (apparently) the first ever to have a Twitter feed in conjunction with a full sponsor – Tissot.
http://twitter.com/danicapatrick
How many more celebs are going to go this route? I’m sure the numbers will start to spike. It’s a no brainer for companies who are already affiliated with a celeb to partner with them on the fastest growing social networking site in the world today.
Question is, does this take away from the personalization of the celeb who’s tweeting? As a follower, am I going to get tired of seeing this? Probably. Do I care? Nope.
Is this the start of “Twitter-tising”? I think we started seeing that a long time ago.
(thanks to @mhannahp for the vine)
