Spring Creek, a real estate development company in Canmore Alberta, has released the premier edition of “Your Canmore” – a paper-magazine about living in Canmore, the lifestyle, local food and attractions, and of course about the Spring Creek development.
I found this publication in the local Starbucks as a free magazine. All I can say is… brilliant!
The design is modern and lovely. The content is relevant and fresh. The imagery is sleek and sexy. All in all, it’s a great way to provide the community something that is useful, while also promoting the heck out of the development (three full page ads and a few articles)
I think what’s great about this is that the developers will likely continue to build the magazine and will probably sell some homes while they’re at it. It’s something a lot of companies and organizations should consider when thinking about how to reach their target market without continually bombarding them with advertising.
