On logos

Love this quote by Steve Mccallion in a Fast Company article today referring to the Gap logo fiasco.

“Simply put, no one really cares about the logo anymore. Today, people are more interested in what a brand can do for them. Great brands are discovering that logos or advertisements are losing relevance, and instead put their efforts into creating social brand platforms that invite participation and create value in authentic and relevant ways. The real reason the Gap logo failed was that it wasn’t backed by any of this; the same goes for Tropicana and the rest.”

Source: http://www.fastcodesign.com/1662542/the-real-lesson-of-the-gap-debacle-logos-arent-key-anymore

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